Most shops report clicks and VDPs. D2 can report actual showroom visits. That’s a fundamentally different accountability story that’s hard to argue with.
Car shoppers visit an average of 2-3 dealerships before purchasing. D2 captures who visited, when, how long they stayed, where they came from geographically, and where else they went. For automotive advertisers, this is the closest thing to reading a buyer’s mind before the transaction.