D2 Case Study - JERRY ULM
Situation:
Jerry Ulm Chrysler, Dodge, Jeep, Ram is a automotive dealership in Tampa, Florida. They hired D2 to address the following issues:
- Underperforming sales
- A low producing service department
- A CRM that was generating insufficient lead flow and an unacceptable closing ratio.
Assignment:
D2 Advertising was hired to manage the digital marketing strategy for Jerry Ulm Chrysler, Dodge, Jeep, Ram and The Morgan Automotive group
Highlights:
- #1 Jeep Dealer In Florida – June 2019
- #1 Gladiator Dealer In The Nation – Jan. 2020
- #1 Chrysler Dodge Jeep Ram Franchise In The US – May 2020
Internet leads increased by 230% in the first 12 months & Closing ratio improved by 65%
Gameplan:
- After 3 months of consistent campaign delivery we grew internet lead volume by 230% without any increase in budget
- We developed a formula where we could forecast a specific amount of lead growth with a specific increase in ad dollars for digital marketing all while keeping the same closing rate on leads delivered.
- Within 12 months the dealership had 1500 leads in the internet department and were closing at 10%
- We identified that website visitors need to return 2 or even 3 times before deciding to initiate a conversation with the dealership. We adjusted strategy again to include sophisticated retargeting metrics that are make/ model specific.
- When Jeep launched the Gladiator model, We implemented all best practices for model launch- compliment the oem strategy, support awareness of the product, and make sure our inventory merchandising was on point on the website.
- We focused on holding a constant impression share on core models in specific target zip codes and went after the competition
RESULTS:
Maintaining Consistency In Ad Spend And Having The Agility To Pivot With Changes In The Competitive Environment Turned This Dealership Into A National Phenomenon
#1 Jeep Dealer In Florida , June 2019
#1 Gladiator Dealer In The Nation, Jan 2020
#1 Chrysler Dodge Jeep Ram Franchise In The US, May 2020
Testimonial:
We at Jerry Ulm are proud to have achieved the #1 sales ranking among all CDJR dealerships in the country. Brittani Preschel and her team at D2 Advertising made a very significant contribution to our success. They truly work with us as partners and provide the Digital Advertising expertise to efficiently and effectively drive sales opportunities.
Joey Falcon
Managing Partner
Jerry Ulm Chrysler Dodge Jeep Ram
Word of mouth
Brittani and her team at D2 rock. They did a great job partnering with us to improve the effectiveness and efficiency of our advertising.
It has been a pleasure and a gift to have her on my side all these years.
