D2 Case Study Amelia Island Rentals
Situation:
Amelia Island Rentals is a Rental agency in Fernandina Beach, Florida. They hired D2 because of the following issues:
- Underperforming Sales of Rentals
- High cost per renter acquired
- Inefficient and ineffective use of their advertising budget
Assigment:
D2 Advertising Was Hired To Execute & Improve Search Campaigns
- Client could not identify what geographic markets were their best source for quality reservations
- Identify Target Markets – Where To Spend Ad Dollars
- Grow rental volume
- Reduce cost per renter acquired
Highlights:
- Increased internet leads from 650 per month to 1,500 per month in the first 12 months
- Increased closing ratio from 6% to 10% in the same 12-months
- By Focusing Ad Delivery On Those Specific Target Markets, D2 Increased Budget Effectiveness 39%.
Gameplan:
- Completed An Analysis Via Google Analytics And Demonstrated That 80% Of Reservations Game From Four States: Georgia, Texas, Alabama, And Tennessee. The Remaining 20% Were From Florida
- By Reducing Ad Delivery To Only Those Specific Areas, We Were Able To Increase Our Effectiveness In Budget By Almost 39%, Reducing Cost Per Acquired Renter From $120/Stay To $80/Stay
- When The BP Oil Spill Hit And Began To Devastate The Gulf Of Mexico And Florida West Coast Tourist We Immediately Built Out New Campaigns Targeting Those People Who Had Booked A Family Vacation On The West Coast And Needed To Quickly Change Venue Due To Circumstances
- In the first 3 months we exceeded the rental revenue projection for the entire year.
- And Had Increased Advertising ROI To 235%
An Unheard Of Return For Travel And Tourism During That Time.
RESULTS:
- By Focusing Ad Delivery On Specific Target Markets – Increase Advertising Effectiveness By Almost 39%
- Reduced Cost Per Acquired Renter From $120/Stay To $80/Stay.
- Within 3 Months: We Had Exceeded Rental Revenue Projections For The Entire Year And Had Increased Advertising ROI To 235%
Word of mouth
“Brittani and D2 Advertising take a granular approach to
digital. What I appreciate most is that the strategy
isn’t a one size fits all approach, she and her team
take into account the specific dealership’s own
strengths in conversion and content. D2
understands the holistic benefit to an integrated
approach between search, social and SEO.”
We engaged D2 Advertising to focus on our site SEO…to see if they could enhance the overall performance of the traffic we were already driving. We were amazed. The increase in organic traffic was very impressive.
Brittani and her team at D2 rock. They did a great job partnering with us to improve the effectiveness and efficiency of our advertising.
Brittani and her team at D2 rock. They did a great job partnering with us to improve the effectiveness and efficiency of our advertising.
I have done business with Brittani Preschel and D2 Advertising for over 10 years. She took me kicking and screaming into the digital/social media age. And that was not an easy task. She is extremely talented and knowledgeable on all thinks digital. It’s like she can picture it in her mind with ease.
It has been a pleasure and a gift to have her on my side all these years.
It has been a pleasure and a gift to have her on my side all these years.
I highly recommend Brittani & the entire D2 Advertising team. They are efficient, diligent, and professional. D2 always promptly handles our issues and works to present our firm in the best light.
We at Jerry Ulm CDJR are proud to have achieved the #1 sales ranking among all CDJR dealerships in the country. Brittani Preschel and her team at D2 Advertising made a very significant contribution to our success. They truly work with us as partners and provide the Digital Advertising expertise to efficiently and effectively drive sales opportunities.
ACA has partnered with Brittani and the D2 team for over 10 years, and I can honestly say she is a pleasure to work with. From social media, digital marketing to conventional TV commercials, she’s a guru. Brittani is results focused, innovative, and shows a willingness to go above and beyond to get positive results for her clients.
I’ve had the good fortune to work with Brittani and her crew at d2. initially, their experience in our market put us in prime position to increase sales, especially during the prime gift card holiday season. then their knowledge of the digital space continued to increase our brand awareness. a great, and essential. 1 2 punch!
Palmer Dodge has been with D2 Advertising for over ten years. Why? We believe D2 is simply the best in the business. They continually innovate, respond to changing market conditions, and deliver high volume sales opportunities. D2 has the expertise and commitment to enable us to meet our sales goals consistently.
As I said, they are the best.
