Welcome to D2 Advertising

- Email: greg@d2ads.com

Greg is the most senior member of the D2 Advertising Agency, offering the wisdom and perspective that can only be gained from time on the playing field. Greg likes to say that he works on the “boring stuff,” allowing D2’s CEO and management team to focus on the “Digital Magic” they so skillfully create. The “Magic” that produces exceptional results and provides an extraordinary competitive advantage.

Mr. Sullivan leads the agency’s efforts regarding planning, growth strategy, organizational structure, financial oversight, human resources, and legal. His extensive marketing and advertising experience allow him to occasionally contribute to client relations, marketing tactics, communication strategy, and creative ideation.

Bio

Greg started his career at Kraft, where he ultimately served as Director of Marketing for Maxwell House Coffee Division. He helped manage $178 million advertising and promotion budget and created alliances with the NFL, NBA, Olympics, and NASCAR. Recruited by former NASCAR Chairman Brian France, Greg joined the senior management team at motorsports powerhouse International Speedway Corporation. At ISC, Greg was an officer of the company and simultaneously held the positions of Chief Marketing Officer of ISC, President of the Motor Racing Network, President of ISC Publications, and President of ISC Licensing. He played a leadership role in building the company from a private entity valued at $100 million to a publicly-traded S&P 500 corporation with a $2.5 billion market capitalization.

In 2000, Sullivan founded Sullivan Worldwide Marketing Group, whose clients included; International Speedway Corporation, NASCAR, Indianapolis Motor Speedway, Red Bull, AT&T, Bobby Hamilton Racing, Brumos, The Rolex Sports Car Series, and the Boy Scouts of America. Sullivan WW is best known for creating and selling NASCAR’s premier series entitlement: The NASCAR Sprint Cup Series. His leadership created the most comprehensive sponsorship in the history of U.S. sports. The unprecedented sponsorship position conveyed rights to the league marks, the teams, the athletes, and all of the venues in one package and under on contract.

The media reported the agreement as being worth $750 million, making it the largest sponsorship in U.S. sports history. Mr. Sullivan was given the moniker “The Billion Dollar Man” after successfully closing both the $750 million Sprint/Nextel and the $100 million SUNOCO – “The Official Fuel of NASCAR” alliances, programs reported as totaling $850 million, within six-months.

Established as the leading sponsorship agency in motorsports, the agency continued to evolve to be a dominant force in marketing alliances. The team at Sullivan has created partnerships with some of America’s leading brands, including; Coca-Cola, Visa, Pontiac, Rolex, Red Bull, SAB Miller, Ford, Pepsi-Cola, NAPA, Anheuser-Busch, Chevrolet, McDonald’s, DIRECTV, and Gatorade.

Mr. Sullivan serves on the Board of Directors of Saint Brendan’s School, the Daytona State College Foundation, and the Community Foundation of Volusia and Flagler Counties. He lives on the Intracoastal Waterway in Ormond Beach, Florida, with his wife, Vonda. They enjoy running their dogs in the surf at the beach, international travel, biking, golf, cooking, and entertaining.